Here's the link to Gizmodo.
Also, as is the way of the internet, the piece got some follow ups which gave the sculpture some new meaning. Some about loneliness, sadness and love, which is all fine. My starting point for the work was about how to feel your own hands on your back, in a technical way, that you wouldn't really be touching your back, but the structure would copy the movements of your hands, like when you would do when hugging someone. I simplified the process to 3 joints for one arm. Also thematically it's continuing my full contact sculptures which I'm still working with. (New stuff is coming! ) So I had this technical start for the work, but I noticed quite quickly that it also had a certain calming effect on people. And on me. Also, after one museum exhibition, I got some really touching feedback of a father of an autistic child, a little boy who really enjoyed the use of the work and after 50 times or so, had easier to hug real people. After this I have also found the works of Temple Gradin and her squeeze chair etc. This work is a good example about what my work's can actually teach me.
Yes, I did some googling about my work, I was curious. Here are some results.
Hug this machine to get hugged right back. Fastocodesign.com
When no one loves you, this terrifying wooden hugging machine will. Nymag.com
Feeling sad? Let this machine give you a great big hug. Thedailyorbit.com
This machine gives hugs, so you'll never have to Netflix and chill... bustle.com
Others seek to hug it's better to give yourself a hug (Translated from chinese). egg-life.net? Omelette life? Whatever, but this is one is quite interesting...